In response to the emergence of other gaming systems designed with a 16-bit architecture, such as NEC Home Electronics' PC Engine and Sega's Sega Genesis, which offered improved graphics and audio systems compared to the NES, Uemura designed the Super Family Computer (Super Famicom)  which was released in late 1990. The first batch of 300,000 consoles sold out within hours. The following year, as with the NES, Nintendo released a modified version of the Super Famicom for the U.S. market, named the Super Nintendo Entertainment System  SNES, or Super Nintendo. Some of the initial games available for this console were Super Mario World, F-Zero, Pilotwings, SimCity, and Gradius III. By mid-1992, over 46 million Super Famicom/SNES consoles had been sold, with its lifespan lasting until 1999 in the United States and 2003 in Japan.

In 1983, the Famicom was created, designed by Uemura, and it was a console that used cartridges. It incorporated both a central processing unit and a physical processing unit, drawing inspiration from the ColecoVision. Ultimately, this system, the Family Computer or Famicom was launched in the Japanese market in July 1983, along with three games adapted from their original arcade versions: Donkey Kong, Donkey Kong Jr., and Popeye. Its success was so great that by 1984, it had already surpassed Sega's SG-1000 in market share. It is worth noting that Nintendo adopted a series of guidelines, such as requiring the validation of every game produced for the NES before its distribution in the market; establishing agreements with other developers to ensure that no NES game could be ported to other consoles within two years of its release; and imposing a restriction that prevented a developer from producing more than five games per year for the NES

The rise of arcade games began in 1981 with the release of Donkey Kong, which was the first platformer game that allowed players to jump. This game was developed by Miyamoto, and the protagonist was initially called Jumpman, who would later become known as Mario. (Fun fact: Jumpman was named Mario because of his resemblance to Mario Segale, the landlord of Nintendo's office in Tukwila, Washington).

In 1979, the Nintendo of America subsidiary was inaugurated in New York, and a new department focused on the development of arcade machines was created.

The following year, the company launched its first handheld console (in history), developed by Yokoi using technology from portable calculators, which at the time were being overproduced in Japan. This console was eventually named the Game & Watch.

Its most well-known that their franchises were among the most important and influential in history, such as Super Mario Bros, Super Smash Bros, The Legend of Zelda, Star Fox, Metroid, Pokémon, Donkey Kong, and Fire Emblem, with its most iconic mascots being Mario and Luigi.

Nintendo

Nintendo is a company recognized for being one of the first in the video game industry. Founded in 1889, it was originally a company that produced Hanafuda playing cards. After venturing into various lines of business during the 1960s and becoming a publicly traded company under its current name in 1977, it released its first video game console in Japan, the Color TV-Game 15.